MEET CREATIVE SYSTEMS
Creative Recreational Systems in Sacramento is structured in California as a C-Corp for commercial playground equipment, and registered in Nevada, Washington, and Oregon for bike lockers and site furnishings. The Board of Directors is comprised of three individuals, one of which is active in the day-to-day operations of designing and building commercial playground equipment. The position of CFO and President are currently combined while the CFO also serves as the operation manager in Sacramento with site furnishings. Creative Systems has always been an agile organization which places little emphasis on titles. The individual’s responsibility and contribution to the whole idea of building commercial playground equipment, while sharing the benefits of success, are the drivers within our organization along with our many product lines like playground shade structures or site furnishings. Accounting, sales for commercial playground equipment, construction and manufacturing of bike lockers make up the four departments within the company and are directed by the president of site furnishings. Often departments like playground shade structures and playground surfacing will share responsibilities and personnel to achieve the common goals or mission of our company to build commercial playground equipment.
Founded in 1972 to build commercial playground equipment, Creative Recreational Systems in Sacramento has evolved to build playground shade structures from a one-product company to an organization that distributes, manufactures and constructs commercial playground equipment and site furnishings throughout the United States. Creative Systems is best described as a marketing or distribution company for commercial playground equipment and site furnishings. Most of the actual manufacturing for playground safety surfacing is done by subcontractors and even though Creative Recreational Systems in Sacramento maintains a general contractors licenses in four states, the primary focus is to support the installation of playground equipment and bike lockers sold to maintain a turn-key capability for its customers.
Creative Recreational Systems in Sacramento has ventured into commercial playground equipment for many unlikely or seemingly unrelated markets like playground shade structures. With great connection with California State Government for bike lockers and school districts throughout California for commercial playground equipment in the early eighties with an internal need for multi-user computer systems to design playground shade structures, it was decided that this government information technology market for site furnishings, while in its infancy, would offer Creative Recreational Systems in Sacramento the opportunity to improve its own database management while serving a niche market with commercial playground equipment and safety surfacing. For more than six years Creative Recreational Systems in Sacramento and its computer division supplied computer hardware playground shade structures and software to numerous state government bike locker agencies involved in bike lockers as well as school districts, professional offices, and small businesses in playground surfacing.
In 1988, Creative Recreational Systems in Sacramento was asked to support the U.S. Pavilion at Expo ’88 in Australia with commercial playground equipment. The theme was sports and leisure in the nineties about playground shade structures. Creative Recreational Systems in Sacramento gained world exposure for its commercial playground equipment and a new perspective on the potential for export of site furnishings.
Playground shade structure to restaurant chains in Mexico for site furnishings and commercial playground equipment, such as Kentucky Fried Chicken and Pizza Time, were common in the early nineties for building commercial playground equipment. While export licenses with site furnishings and shipping logistics proved challenging, the profits served Creative Recreational Systems in Sacramento well as the U.S. economy faltered for bike lockers.
From importing steel and metal site furnishings from Mexico to developing software billing programs for attorneys, Creative Recreational Systems in Sacramento has demonstrated a versatility and multi-tasking organizational capability with commercial playground equipment while maintaining its core capability of manufacturing bike lockers. For thirty five years Creative Recreational Systems in Sacramento has provided commercial playground equipment products for schools, parks, and developers who want site furnishings. We have built more than 4, 000 playgrounds with commercial playground equipment from Australia and Canada to California and Washington, D.C – bike lockers are common aslo.
Creative Recreational Systems in Sacramento current business is commercial playground equipment and site furnishings. Creative Recreational Systems in Sacramento maintains a general contracting licenses for the purpose of installing commercial playground equipment and other products like site furnishings. With a volume of millions in annual sales and many employees, Creative Recreational Systems in Sacramento ranks for playground shade structures as a small concern in this industry for bike locker and manufacturer for commercial playground equipment but a large concern as a distributor of site furnishings. With the ability to provide turn-key installations of commercial playground equipment and proprietary products such as bike lockers for site furnishings as well as Cube Systems for commercial playground equipment, we are able to maintain a unique identity in the industry.
A SWOT analysis (Perreault, 122) would reveal that Creative Recreational Systems in Sacramento major strength is its thirty five year history of selling commercial playground equipment in the same business. Survival in an industry of site furnishings or business for this length of time brings confidence and familiarity to the customer. Many customers of Creative Recreational Systems in Sacramento are repeat customers who have been doing commercial playground equipment business with us for more than ten years; referrals are a major source of new business when it comes to site furnishings.
Creative Recreational Systems in Sacramento currently holds a GSA contract for commercial playground equipment with the federal government create playground surfacing and a CMAS contract with the State of California. These contracts are a valuable source of leads for site furnishings and facilitate the marketing of bike lockers products to government.
Creative Recreational Systems in Sacramento is in good financial condition for commercial playground equipment and is able to maintain an array of capital assets for site furnishings and draws on numerous existing relationships in an industry of bike lockers that is estimated by IPEMA (www.ipema.org) to be a $350 million playground shade structure industry.
Creative Recreational Systems in Sacramento has a non-aggressive approach to marketing and sales when it comes to commercial playground equipment. Site furnishings competition has been allowed to erode commercial playground equipment market share and challenge existing bike lockers business even though sales of playground surfacing volumes have been maintained. Commercial playground equipment sales leads are not aggressively tracked nor are site furnishings bids and bike lockers proposals consistently produces and evaluated against the playground surfacing competition.
Commercial playground equipment price structures are sometimes outdated and inconsistent with the actual cost of playground shade structures. Site furnishings cost accounting is not tied to the bike lockers proposal and bid process, leaving the commercial playground equipment estimator with solid playground surfacing numbers.
Commercial playground equipment opportunities for Creative Recreational Systems in Sacramento are many when it comes to playground shade structure. By focusing on the commercial playground equipment recreation business and its bike locker products and by adding new quality site furnishings products to complement existing playground shade structure lines. Creative Recreational Systems in Sacramento can gain new site furnishings market share. Cost and commercial playground equipment price controls will deliver predictable playground shade structure profits and fuel the new growth of the bike lockers industry.
Few commercial playground equipment companies are able to deliver playground shade structure and the expertise of playground surfacing, diverse product lines of bike lockers, and turn-key capability that Creative Recreational Systems in Sacramento can.
Commercial playground equipment threats to the success of Creative Recreational Systems in Sacramento are both internal external for playground shade structures. Building a new commercial playground equipment organization with existing site furnishings resources takes a lot of effort for playground shade structures and can be difficult to exchange bike lockers for the comfort of familiarity or the status quo for playground surfacing. Competing commercial playground equipment that provides similar function and playground surfacing performance increasingly limit the potential margins of site furnishings. If more commercial playground equipment competitors provide turn-key playground shade structure installation for bike lockers.
Creative Recreational Systems in Sacramento needs to grow its playground shade structures market share for commercial playground equipment because of numerous increases in playground shade structure production and fixed costs such as general liability on playground surfacing insurance and workmen’s compensation for bike lockers. The intention of Creative Recreational Systems in Sacramento is to increase market share of commercial playground equipment by more effectively tracking playground shade structure bids and proposals while using these playground surfacing contacts or events as bike lockers marketing tools. Through the commercial playground equipment bid and proposal process, we believe our playground surfacing visibility with potential customers will increase bike locker production while capturing new playground shade structure projects and better understanding the success of our site furnishings strategies through controls that provide feedback.
Creative Recreational Systems in Sacramento is organized into four departments: playground equipment sales, accounting, construction, and playground surfacing manufacturing.
The people of Creative Recreational Systems in Sacramento believe that with the changing commercial playground equipment costs associated with doing playground shade structure business in California, it will be imperative that Creative Recreational Systems in Sacramento grow the site furnishings volume and protect the margins of profit for bike lockers. The first area of site furnishings concern is the timely production of commercial playground equipment bids and proposals created from accurate playground surfacing cost information and followed up to measure the results against the bike locker competition.
The initial commercial playground equipment analysis and internal belief at Creative Recreational Systems in Sacramento is that an additional playground surfacing department that is linked and cross-references information with playground shade structure accounting and commercial playground equipment sales would help Creative Recreational Systems in Sacramento better use its resources to achieve its goals. This commercial playground equipment premise, however, needs further shade structures development to quantify the expectation, available technology and needed playground surfacing resources to accomplish the goal.
The commercial playground equipment Work Breakdown Structure (Lewis 31) was vital in the process of site furnishings discovery to assess playground surfacing and assign the right mix of bike locker resources and time to accomplish the goal of playground shade structures. Creative Recreational Systems in Sacramento prepared to begin the process of commercial playground equipment implementation as soon as January 2007 and hoped to complete the playground surfacing activation of the bike locker department by March 1. With commercial playground equipment controls in place, site furnishings results could be measured on a monthly basis against previous shade structure sales, thereby providing feedback to gauge the success of the playground surfacing department.
It is the commercial playground equipment project manager’s opinion that the initial bike locker controls should measure several aspects of the playground shade structures department and not just the overall site furnishings sales of the company. Other controls could measure the increase in the number of commercial playground equipment proposals and bids produced and the rate of acceptance. As the projects unfold an additional measure provided by the cost accounting function would be the effective margins attained on each project and collectively as project type.
Since data collection and linkage will be vital to the commercial playground equipment department’s success, it will be necessary to determine what forms of software technology could assist the process. After a list of products is chosen a down selection must be made of products that match the budget and skill level available to the company.
Estimating departments in large construction firms are closely tied to commercial playground equipment project managers who oversee the field construction and the accounting department that processes actual cost reported from field operations. In an interview conducted in December with one of the largest commercial contractors in the Sacramento region, it was suggested that current software programs all but eliminate the human element and the need for guesstimates. “With the collection of good field data we can predict with a high degree of accuracy the gross profit margins we could expect from a given project” (Bodkin 2003).
NASA has learned from experience that “cost estimating is part science, part art” (www.jsc.nasa.gov). NASA believes so strongly in developing its organization’s commercial playground equipment estimating skills that it collaborated with the Independent Program Assessment Office to develop the NASA Cost Estimating Handbook.
“You can play the game extremely well, and still fail terribly. That’s because you’re playing the wrong game: you need to change it” (Brandenburger and Nalebuff 10). Proehl reminds us, though, that change in any organization can be a challenge. With the introduction of “The Eight Step Change Management Model” (Proehl 34) an organization can, through a series of well-defined steps, implement change that is well-defined and generates genuine enthusiasm.
We provide service in the follow areas of California – we also provide service in Nevada, Oregon and Washington
Acampo, Acton, Adelanto, Agoura Hills, Agua Dulce, Alameda, Alamo, Albany, Alhambra, Aliso Viejo, Alpine, Alta Loma, Altadena, Alturas, Amador City, Anaheim, Anaheim Hills, Anahein, Angels Camp, Angelus Oaks, Antelope, Antioch, Anza, Apple Valley, Aptos, Arcadia, Arcata, Arleta, Armona, Arnold, Aroura Hills, Arroyo Grande, Atascadero, Atwater, Atwood, Auberry, Auburn, Avalon, Avery, Avila Beach, Azusa, Bakersfield, Baldwin Park, Bangor, Banning, Barstow, Bay Point, Bayside, Bel Air, Bell, Bellflower, Belmont, Belmont Shores, Belvedere, Ben Lomond, Benicia, Berkeley, Berry Creek, Beverly Hills, Big Bear City, Big Bear Lake, Big Sur, Bishop, Blue Jay, Blue Lake, Blythe, Bolinas, Bonita, Borrego Springs, Bothell, Boulder Creek, Brea, Breenbrae, Brentwood, Brisbane, Buellton, Buena Park, Burbank, Burlingame, Burlington, Calabasas, California City, Calimesa, Calistoga, Camarillo, Cambria, Cameron Park, Campbell, Campo, Canoga Park, Canyon Country, Canyon Lake, Capistrano Beach, Capitola, Cardiff, Cardiff-by-The-Sea, Cardiff-by-the-Sea, Carlsbad, Carmel, Carmel Valley, Carmichael, Carpinteria, Carson, Castaic, Castro Valley, Catalina Island, Cathedral City, Cayucos, Cedar Glen, Cedar Ridge, Ceres, Cerritos, Chatsworth, Cherry Valley, Chester, Chico, China Lake, Chino, Chino Hills, Chula Vista, Citrus Heights, City of Industry, Claremont, Clayton, Clearlake, Clearlake Oaks, Cloverdale, Clovis, Coarsegold, Colfax, Coloma, Colton, Columbia, Colusa, Commerce, Compton, Concord, Cordelia, Corning, Corona, Corona Del Mar, Corona del Mar, Coronado, Corralitos, Corte Madera, Costa Mesa, Cotati, Coto de Caza, Covina, Crescent City, Crestline, Crockett, Culver City, Cupertino, Cutten, Cypress, Daly City, Dana Point, Danville, Davis, Del Mar, Desert Hot Springs, Diamond Bar, Diamond Springs, Dobbins, Dominguez Hills, Dove Canyon, Downey, Duarte, Dublin, Durham, East Palo Alto, Edwards, Edwards AFB, El Cajon, El Camino Village, El Centro, El Cerrito, El Dorado, El Dorado Hills, El Granada, El Macero, El Monte, El Segundo, El Sobrante, El Toro, Elk, Elk Grove, Emeryville, Encinitas, Encino, Escondido, Etiwanda, Etna, Eureka, Exeter, Fair Oaks, Fairfax, Fairfield, Fallbrook, Felton, Ferndale, Fieldbrook, Fillmore, Flournoy, Folsom, Fontana, Foothill Ranch, Forest Ranch, Foresthill, Fort Bragg, Fortuna, Foster City, Fountain Valley, Frazier Park, Freedom, Fremont, Fresno, Frogtown, Fullerton, Galt, Garberville, Garden Grove, Gardena, Gilroy, Glen Ellen, Glendale, Glendora, Glenn, Gold River, Goleta, Granada Hills, Grand Terrace, Grass Valley, Greenbrae, Groveland, Grover Beach, Gualala, Guerneville, Haceinda Heights, Hacienda Heights, Half Moon Bay, Hanford, Harbor City, Hawthorne, Hayfork, Hayward, Healdsburg, Hemet, Hercules, Hermosa Beach, Hesperia, Highland, Hinkley, Hollister, Hollywood, Homeland, Honcut, Humboldt, Huntington Beach, Huntington Park, Idyllwild, Imperial, Imperial Beach, Independence, Indian Wells, Indio, Inglewood, Inverness, Ione, Irvine, Irwindale, Isla Vista, Isleton, Jackson, Jacumba, Jamestown, Jamul, Jenner, Joshua Tree, Julian, Kelseyville, Kensington, Kentfield, Kenwood, Klamath, Klamath River, La Palma, La Canada, La Ca ada Flintridge, La Crescenta, La Habra, La Honda, La Jolla, La Mesa, La Mirada, La Palma, La Quinta, La Verne, LaJolla, Lafayette, Laguna Beach, Laguna Hills, Laguna Niguel, Lake Almanor, Lake Arrowhead, Lake City, Lake Elsinore, Lake Forest, Lake Isabella, Lake Tahoe, Lake forest, Lakeport, Lakeside, Lakeview Terrace, Lakewood, Lamont, Lancaster, Larkspur, Lathrop, Lawndale, Leggett Valley, Lemon Grove, Lemoore, Lewiston, Littlerock, Livermore, Llano, Lodi, Loleta, Lomita, Lompoc, Long Beach, Loomis, Los Alamitos, Los Altos, Los Altos Hills, Los Angeles, Los Banos, Los Gatos, Los Osos, Los angeles, Lotus, Lower Lake, Magalia, Malibu, Mammoth Lakes, Manhattan Beach, Manteca, Manton, Marina, Marina del Rey, Mariposa, Martinez, Marysville, McClellan AFB, McKinleyville, Meadow Vista, Mendocino, Menlo Park, Merced, Middletown, Midway City, Mill Valley, Millbrae, Milpitas, Mira Loma, Mission Hills, Mission Viejo, Modesto, Moffett Field, Mojave, Monarch Beach, Mono Hot Springs, Monrovia, Montague, Montara, Montclair, Monte Sereno, Montebello, Montecito, Monterey, Monterey Park, Montrose, Moorpark, Moraga, Moreno Valley, Morgan Hill, Morro Bay, Moss Beach, Mount Shasta, Mount Wilson, Mountain Ranch, Mountain View, Moutain View, Mt Shasta, Murrieta, Napa, National City, Nevada City, New Almaden, Newark, Newbury Park, Newhall, Newport, Newport Beach, Nicasio, Nice, Nipomo, Norco, North Highlands, North Hollywood, North Manhattan Beach, Northridge, Norwalk, Novato, Oak Park, Oakdale, Oakhurst, Oakland, Oakley, Occidental, Oceanside, Ojai, Ontario, Orange, Orangevale, Orinda, Oroville, Oxnard, Pacheco, Pacific Beach, Pacific Grove, Pacific Palisades, Pacifica, Pacoima, Padadena, Palermo, Palm Desert, Palm Springs, Palmdale, Palo Alto, Palo Cedro, Palos Verdes, Paradise, Paramount, Pasadena, Paso Robles, Patterson, Pebble Beach, Penn Valley, Perris, Petaluma, Pico Rivera, Piedmont, Pinole, Pioneer, Pismo Beach, Pittsburg, Placentia, Placerville, Playa del Rey, Pleasant Hill, Pleasanton, Plymouth, Point Arena, Point Richmond, Pomona, Port Hueneme, Portola Hills, Portola Valley, Potter Valley, Poway, Prather, Quartz Hill, Quincy, Ramona, Rancho Bernardo, Rancho Cordova, Rancho Cucamonga, Rancho Dominguez, Rancho La Costa, Rancho Mirage, Rancho Palos Verdes, Rancho Santa Fe, Rancho Santa Margarita, Red Bluff, Redding, Redlands, Redondo Beach, Redway, Redwood City, Redwood Shores, Rescue, Reseda, Rialto, Richmond, Ridgecrest, Ripon, Riverbank, Riverside, Rocklin, Rohnert Park, Rolling Hills Estates, Rosamond, Rosemead, Roseville, Ross, Running Springs, Sacramento, Salida, Salinas, Salton City, San Francisco, San Anselmo, San Bernardino, San Bruno, San Carlos, San Clemente, San Diego, San Dimas, San Fernando, San Francisco, San Gabriel, San Gregorio, San Jacinto, San Jose, San Juan Bautista, San Juan Capistrano, San Leandro, San Lorenzo, San Luis Obispo, San Marcos, San Marino, San Martin, San Mateo, San Pablo, San Pedro, San Rafael, San Ramon, San Ysidro, Sanger, Santa Ana, Santa Barbara, Santa Barbara-by-the-Sea, Santa Clara, Santa Clarita, Santa Cruz, Santa Fe Springs, Santa Margarita, Santa Maria, Santa Monica, Santa Paula, Santa Rosa, Santa Ynez, Santee, Saratoga, Saugus, Sausalito, Scotia, Scotts Valley, Sea Ranch, Seal Beach, Seaside, Sebastopol, Shafter, Shelter Cove, Sherman, Sherman Oaks, Shingle Springs, Sierra Madre, Signal Hill, Silverado, Silverstrand Beach, Simi Valley, Skyforest, Solana Beach, Solano Beach, Soledad, Solvang, Somerset, Sonoma, Sonora, Soquel, South El Monte, South Gate, South Lake Tahoe, South Pasadena, South San Francisco, South San Gabriel, Spring Valley, Springville, St. Helena, Stanford, Stanislaus, Stockton, Studio City, Suisun, Suisun City, Summerland, Sun City, Sun Valley, Sunland, Sunnyvale, Sunol, Sunset Beach, Surfside, Sylmar, Taft, Tahoe City, Tahoe Vista, Tarzana, Tecopa, Tehachapi, Temcula, Temecula, Temple City, Templeton, Thousand Oaks, Three Rivers, Tiburon, Tierrasanta, Toluca Lake, Topanga, Torrance, Torrance and Surronding Area, Tracy, Trinidad, Truckee, Tujunga, Tulare, Turlock, Tustin, Twain Harte, Twentynine Palms, Ukiah, Union City, Universal City, Upland, Vacaville, Valencia, Vallejo, Valley Center, Valley Glen, Valley Village, Van Nuys, Venice, Venice Beach, Venice, CA, Ventura, Vernalis, Victor, Victorville, Villa Park, Vineburg, Visalia, Vista, Walnut, Walnut Creek, Warm Springs, Watsonville, Weaverville, Weed, West Covina, West Hills, West Hollywood, West Lancaster, West Los Angeles, West Menlo Park, West Sacramento, West Tustin, Westlake, Westlake Village, Westminster, Westwood, Westwood Village, Whitmore, Whittier, Wildomar, Willits, Wilmington, Windsor, Winnetka, Woodland, Woodland Hills, Woodside, Yorba Linda, Yountville, Yreka, Yuba City, Yucaipa, Yucca Valley Zamora Zenia.
Alpine, Bonita, Bonsall, Bail bonds in Borrego Springs, Boulevard, Camp Pendleton, Campo, Cardiff by the Sea, Carlsbad, Chula Vista, Corondo, Del Mar, Descanso, Dulzura, El Cajon, Encinitas, Escondido, Fallbrook, Imperial Beach, Jacumba, Jamul, Julian, La Jolla, La Mesa, Lakeside, Lemon Grove, Leucadia, Lincoln Acres, Mount Laguna, National City, Oceanside, Pacific Beach, Pala, Palomar Mountain, Pauma Valley, Pine Valley, Potrero , Poway, Ramona, Rancho Bernardo, Rancho Santa Fe, San Diego, San Luis Rey, San Marcos, San Onofre, San Ysidro, Santa Ysabel, Bail bonds in Santee, Solana Beach, Spring Valley, Tecate, Valley Center, Vista, Warner Springs